Maia and Hadley met in culinary school. Once they finished their rigorous training, they put their skills to good use and opened a small restaurant called Madley’s. As co-owners and chefs, they desperately wanted their business to thrive. However, after about a year in the industry, Maia and Hadley were barely making ends meet rather than nourishing as a business.
They used their limited income to print fliers, business cards, and posters in hopes of attracting customers. However, this advertising approach proved less successful than they’d hoped, and business did not improve as they expected.
One reason Maia’s and Hadley’s efforts were unsuccessful is that they ignored social media in planning their marketing strategy. With the rise of Google+, consumers look less to traditional advertisements (such as those Maia and Hadley used) and more toward social platforms to discover and learn about local businesses and their offerings.
Many business owners mistakenly believe that, to reach out to customers and effectively advertise their brand, they need a seemingly unlimited marketing budget. However, Google+ lets business boom like never before.
In this eBook, you will learn:
About The Authors