What is all the fuss about LinkedIn? To some, the social media platform seems like nothing more than a complex digital resume. Others view LinkedIn as the world's largest networking opportunity but without business cards or firm handshakes. There is some truth to each of these, but neither captures the full measure of LinkedIn's potential.
If so, then what exactly is LinkedIn, and why should your small business care about it? To answer this requires an in-depth look at the social media platform to discover the following:
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