BoostU Presents

6 Simple Steps To Start Your First PPC Campaign

This eBook, we will guide you through getting started with your first pay-per-click campaign.

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You have probably heard the terms PPC (pay-per click), SEM (search engine marketing), and paid search before. Each of these terms refers to a marketing strategy in which websites gain track by purchasing ads on search engines. Though the theory is pretty straightforward, there is a lot of work that goes into making PPC campaigns successful. In this ebook, we will guide you through getting started with your first pay-per-click campaign.

In this e-book, you'll discover:

  • Lay a solid foundation for PPC and SEM
  • Choose the Most Appropriate Channel
  • Create Campaigns/Adgroups
  • Write Effective Ad Copy
  • Ensure Landing Pages are Ready to Convert

About The Author

Jan Eliason

With nearly 13 years of digital marketing experience both in-house and with agencies, Jan has managed search engine optimization, paid search, and shopping portal management.