You have probably heard the terms PPC (pay-per click), SEM (search engine marketing), and paid search before. Each of these terms refers to a marketing strategy in which websites gain track by purchasing ads on search engines. Though the theory is pretty straightforward, there is a lot of work that goes into making PPC campaigns successful. In this ebook, we will guide you through getting started with your first pay-per-click campaign.
In this e-book, you'll discover:
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