Whenever we have slides involved with a webinar (which is pretty much always), you'll be able to find slides available for download right here on this page. Just look to the left of this Q&A section.
Errors are problematic and search engines don't like it when websites have them. You will want to reduce your errors as soon as possible, especially 404 errors. 404 errors mean that there are links that link to web pages that do not exist. So your error report means you have 27,500 broken links. If you need help getting through your 404 errors, our team of SEO professionals can help. Visit http://go.boostability.com/boostu/BoostSEO
If you have doubts on the information that Google Search Console is showing you, a good practice is to resubmit your XML sitemap link and wait a few days for your website to be crawled. Then, check back for errors after your more recent sitemap submission.
You can see keyword rankings in the Google search console by going to the following: search traffic>search analytics> you can filter KWs and queries by position. Or another tool we use is SEMRush. You'll be able to see a review of the SEMRush tool later in the presentation.
SEMRush is a good tool to help you track organic seraches also. But you can view what types of analytics that Google is providing at this time by following: acquisition>search console>queries. This will give keywords, although some will show as not provided. If you use a CRM, like HubSpot or Pardot, you'll be able to pull organic search reports from these tools. Likewise, if you are interested in Google-specific searches to your company, your Google My Business page Insights now shows greater detail about your organic search results. Learn more about Google My Business changes here: http://go.boostability.com/boost-u/google-training
Yes, Google Analytics can send out a report, but you will need to create a custom report that says all items you want to see, and then you set it to be sent to you on a schedule. To learn more about email reports from Google, click here: https://support.google.com/analytics/answer/1038573?hl=en
We do. Just visit our analysis tool here: http://go.boostability.com/blog/keyword-analysis
If you make major changes to your website, resubmit your XML Sitemap link to Google Search Console (even if it is the same link as previously submitted) to indicate a faster crawl. Then, give 3-7 days for Google to not just crawl your website, but start reporting on new finds.
Yes. We can help you with SEO if you would like assistance. To receive more information on how we can optimize your website on your behalf and other SEO services, send us your contact info here: http://go.boostability.com/boostu/BoostSEO
That is a great questions! We manage over 20,000 SEO accounts and one of the ways we anticipate Google algorithm changes is by simply sticking to one foundational rule - user experience. As long as you are optimizing every page of your website individually for user-experience by providing an easy to use page, mobile optimization, more content, visual content, etc. you shouldn't receive any major flags or warnings from Google when they release updates.
Absolutely! We have an entire Google Training series that can help you walk through installing Google Search Console on your website and using Google Search Console effectively. You'll find that information here: http://go.boostability.com/boost-u/google-training