Both local and national businesses recognize that most engagement begins online. In the digital era, marketing and customer engagement tools are essential to converting traffic to action. Yet only 21.2 percent of small businesses have adopted these digital marketing and customer relationship tools.
This whitepaper examines the optimum approach for sellers of marketing automation to add SEO and social marketing services, which involve many hours of billable professional services work into their product mix. Additionally, BIA/Kelsey partners with Boostability in this whitepaper to offer key components of a comprehensive marketing automation strategy for small businesses - focusing on how and when to add SEO and social marketing to a small business's sales investments.