Social media has completely revolutionized the face of marketing. Now, better than ever before, companies are able to reach their target audience, tailor messages to individual needs, and communicate directly with your customers and potential customers.
But with this exciting new medium comes the challenge of understanding and measuring the effects and ROI of your social media marketing efforts.
We’ve identified 23 key indicators to measure your social media performance. We have also created an easy-to-follow worksheet to help you track these KPIs for your own business and for your competitors.
Understanding how to best measure social media marketing performance can be difficult. But with this worksheet and accompanying how-to guide, you can ensure you’re getting the most from your social media efforts!