BoostU Presents

2019 Marketing Strategy:
Where To Shift Your Budget For 2019

Seven key factors to determining the perfect 2019 marketing strategy and where you'll get the most bang for your buck to drive traffic and revenue for your business.
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This webinar aired on January 17, 2019 with Caz Bevan, Director of Marketing at Boostability and Jeff Panting, Partner Marketing Manager at Boostability

How can Boostability help me with my marketing strategy?

Have other questions or want to chat? Reach out to us on Twitter @AskBoost or chat with us live www.Boostability.com

Do you have any recommendations on the best review platforms that include SMS/text messaging? What employee advocacy platform does Boostability use? How Amazon service is changing the game on the service industry? How much will Amazon service effect lead generation PPC/SEO in google and service engines as a competitor? Now Google has changed what used to be Google Local 3-pack on the maps to a Google guarantee and local on the very top. Will that Direct major traffic to the Google guarantee and local services on top of search pages? Will potential leads brushoff the 3 pack map listing and stay on the top line? What website builder does Boostability use & why have you chosen it for SEO success? We all know it's difficult to rank a Wix website & similar platforms that are more click & drop. I heard you guys use Dooda/Duda? or do you just use WordPress? What content distribution services do you recommend? Is there a rule of thumb for how page titles should be written to display them in SERPs? As in "Home - Business - Location" or something else? Re: Content distribution, would native advertising with a local media outlet be a good strategy in terms of content on a trusted source(s) or would that smaller audience make that less impactful? Which is better? uploading images 4x size @72 dpi or image of desired size @300 dpi ?? @72 dpi -- what then is best for mobile devices with high-density displays? What do you suggest as "best practices" for local businesses that are "service area" businesses that serve an area (x) miles radius from the business location now that GMB took away the option for radius from business location? On a Boostability website, who owns the website pages, structure, and content? Can I take the site and move it to a private host / VPS?
How do you find influencers for your niche?

Do you have any recommendations on the best review platforms that include SMS/text messaging?

Stay tuned! We know a company working on this very thing, but it is yet to be released.

Answered by Caz Bevan, Director of Marketingt Boostability
What employee advocacy platform does Boostability use?

We use a solution called Bambu by SproutSocial. It allows us to provide the entire organization with ready-to-share content for LinkedIn, Facebook, and Twitter. Want some insight directly into Bambu, get a direct intro to the Bambu team by tweeting our Director of Marketing, Caz Bevan @CazBevan. She will hook you up!

Answered by Jeff Panting, Partner Marketing Manager at Boostability
How Amazon service is changing the game on the service industry?
How much will Amazon service effect lead generation PPC/SEO in google and service engines as a competitor?

In the webinar we discussed AWS (Amazon Web Services) as well as Amazon’s product listing. AWS is essentially a server for large-scale businesses. Ultimately, utilizing their server has no known negative effects on SEO. They have fantastic results, speed, and up-time. We highly recommend AWS.

However, for those referring to Amazon’s product listing -- it is true that Amazon product listing is taking up an increasing amount of real estate on SERPs (Search Engine Results Pages). A great way to take advantage of that is to list your products for sale not just on your website, but on Amazon and eBay too. It takes a little extra time and effort, but it allows you to become part of their larger web presence instead of only competing against them. Think of it as building authoritative links in the new year.

Answered by Caz Bevan, Director of Marketing and Jeff Panting, Partner Marketing Manager at Boostability
Now Google has changed what used to be Google Local 3-pack on the maps to a Google guarantee and local on the very top. Will that Direct major traffic to the Google guarantee and local services on top of search pages? Will potential leads brushoff the 3 pack map listing and stay on the top line?

It is undeniable that major traffic is attracted to top search results - whether that was during the times of Google Carousel, Google Local 3-pack, and now Google Guarantee. Google Guarantee, similar to some of the updates to Facebook page verification, is specific to industry and simply allows you to verify your business as a legit, local business. To learn more about what industries are supported and how to sign up for a Google Guarantee badget, go here: https://ads.google.com/local-services-ads/

Answered by Caz Bevan, Director of Marketing at Boostability
What website builder does Boostability use & why have you chosen it for SEO success? We all know it's difficult to rank a Wix website & similar platforms that are more click & drop. I heard you guys use Dooda/Duda? or do you just use WordPress?

Boostability has used a few different platforms over the years, including WordPress. When selecting a site builder platform, it’s critical to choose one that allows the content to live outside of the provider's domain. Sites built with products like Wix live within the Wix domain structure, so any SEO work you do will only boost Wix. There are many affordable and easy-to-use platforms out there that give you the structure you need for a solid foundation in SEO. At Boostability, we discover what works best for you within our wheelhouse of best small business website platforms that support optimal SEO results. If you need to move your website to an SEO-friendly service, we are happy to help. We currently offer a free website with SEO Services through our BoostPresence product. Give it a go, here: https://www.boostability.com/local-search/BoostPresence

Answered by Jeff Panting, Partner Marketing Manager at Boostability
What content distribution services do you recommend?

Above all we recommend a distribution service that focuses on quality content over clickbait-type content. Some established brands like Taboola and Outbrain are good choices. OneSpot is a newer contender that offers a good service.

Answered by Jeff Panting, Partner Marketing Manager at Boostability
Is there a rule of thumb for how page titles should be written to display them in SERPs? As in "Home - Business - Location" or something else?

Briefly in search engine algorithm history, the dash - and pipe | were said to be a bad thing. Ultimately, search engines want to emulate human behavior, and human behavior goes with what is clean, compelling, and trustworthy! That means, organizing your meta title can use a - or a |. The most widely used is the pipe |. For example: About Us | Boostability. More than anything, you want to make sure the number of characters used is within meta title limits, is viewable within search without being cut off, is compelling (as in, people know exactly what they are going to get by clicking on that link), and is trustworthy (the content found after clicking on the link meats the expectations of that click).

Answered by Caz Bevan, Director of Marketing at Boostability
Re: Content distribution, would native advertising with a local media outlet be a good strategy in terms of content on a trusted source(s) or would that smaller audience make that less impactful?

Advertising on local outlets is a fantastic way to get your name in front of a local audience. Look for opportunities to advertise with local business directories, chambers of commerce, or local newspapers and business organizations. Local businesses that have advertising opportunities will usually list an “Advertise With Us” opportunity, such as a website associated with a local newspaper. However, other local pages such as local blogs may be fueled by remarketing banner ads. To be sure that your advertising shows up here, build a geo-specific remarketing campaign with AdWords or similar remarketing services. Need help with advertising? We highly recommend our friends at DisruptiveAdvertising.com.

Answered by Jeff Panting, Partner Marketing Manager at Boostability
Which is better? uploading images 4x size @72 dpi or image of desired size @300 dpi ?? @72 dpi -- what then is best for mobile devices with high-density displays?

Regardless of the resolution, an image is saved at, it will always display at 72 dpi on the web. This is considered “standard web size.” In other words, the web speaks in 72dpi. If you make a 3x5 images in 72dpi, on the web it will show up as 3x5. If you make it in 300dpi, it will show much, much larger on websites and load times will be more strained. To ensure that your site images display correctly across all platforms and load quickly, they should always be uploaded at 72dpi. That being said, PageSpeed insights and load times are most often an issue with uploaded files such as images. If your blog, for example, is showing header images at 800 pixels wide, do not make the common mistake of uploading a full 3000pixel wide image and letting the site render the image size. This will drastically slow down your website.

Answered by Caz Bevan, Director of Marketing at Boostability
What do you suggest as "best practices" for local businesses that are "service area" businesses that serve an area (x) miles radius from the business location now that GMB took away the option for radius from business location?

An easy best practice for ranking in a specific service area is to incorporate the name of that area into your site content. For example, if you are a 24-hour towing company, your site should talk about ‘24-hour towing in ’. If you service more than one area you should create additional pages with varied content in each area. Don’t simply copy an existing page and change the city name. However, A/B testing often results in changing just one minor detail at a time between landing pages. Typically, third-party landing pages (outside of your main site and used primarily for marketing/advertising campaigns) are not indexed and therefore duplicate content is not a problem. If you are building and testing third party landing pages, you should not allow them to be indexed in order to allow for seamless testing without any crawling errors.

Answered by Caz Bevan, Director of Marketing at Boostability On a Boostability website, who owns the website pages, structure, and content? Can I take the site and move it to a private host / VPS?

Absolutely. You’ve paid for the content written, the website build, and it is published to your own domain. You own those rights. You own that content. You are free to change it, port it, add to it, or simply let us continue to update it on your behalf. Your call!

Answered by Caz Bevan, Director of Marketing at Boostability
Answered by Caz Bevan, Director of Marketing at Boostability Important Links

Free website with SEO Services https://www.boostability.com/local-search/BoostPresense

Find a summary of this webinar on the BoostBlog: https://www.boostability.com/shift-marketing-budget-2019/