BoostU Presents

Utilizing the BoostSEO Method

In this webinar you'll see how our data-driven approach has helped tens of thousands of small businesses to boost their online presence and rise to the top of local search rankings. We'll also go under the hood of Launchpad, our amazing in-house tool that helps us manage and report on every step of each SEO campaign.
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This webinar aired on March 6, 2019 with Jeff Panting, Partner Marketing Manager at Boostability and Nic Padilla, Partner Growth Manager at Boostability

How can Boostability help me with my scaling my online marketing services?

Have other questions or want to chat? Reach out to us on Twitter @AskBoost or chat with us live www.Boostability.com

If we have a developer and content writer in house, can we just take recommendations from Boostability and implement those ourselves? How do you balance Local Search activities to rank with Google Maps vs. activity to ranking globally? What type of work will you actually do for us? Will Boostability actually write the blog posts and submit them? Who will make the changes to our website, you our me? How many backlinks will you create per month? As a partner, can we share blog postings and articles with the customer? Is your reporting dashboard customized for each partner? Does the BoostSEO Method works for a SMB in Brazil? I work out of my home and don't have a business address. when it come to "maps" how does this effect interest in my website? Do we need to request that the Underperforming Keyword Team look at something or do you do it automatically? For content like blogs or articles that point back to the client, do you get approval before posting it?
If we have a developer and content writer in house, can we just take recommendations from Boostability and implement those ourselves?

Of course. A majority of the time our customers don't know how to make some of the changes we request on their website. If your team can complete the changes, that is perfectly fine.

Answered by Jeff Panting, Partner Marketing Manager Boostability
How do you balance Local Search activities to rank with Google Maps vs. activity to ranking globally?

Every SEO campaign we fulfill is customized to the needs and goals of the client. We evaluate the products and services they provide, the competitiveness of their industry, their region, and the state of their website. With that information we determine the best actions to take within the client's budget and how wide of an area we can reach.

Answered by Jeff Panting, Partner Marketing Manager Boostability
What type of work will you actually do for us?

Boostability provides full-service SEO that encompasses all the activities necessary to grow your online presence at almost any budget. The bulk of our work falls into two categories; onsite work and offsite work. Onsite work consists of things like creating and editing page copy, meta descriptions, header tags, schema markup, image attributes, etc. Offsite work makes up the majority of our SEO campaigns and consists of things like blog writing, directory listings, article engagement, and infographic design. The work we perform on a campaign can vary from month to month depending on the client's needs, and the number and type of tasks we perform are dependant on the client's budget. All of our fulfillment work is performed in-house, right here in Utah.

Answered by Jeff Panting, Partner Marketing Manager Boostability
Will Boostability actually write the blog posts and submit them?

Yes! We have teams of expert writers and editors who can craft engaging content and locate the best places to post it, whether that's on your own site or other relevant sites in your industry.

Answered by Jeff Panting, Partner Marketing Manager Boostability
Who will make the changes to our website, you our me?

We will complete the changes the majority of the time, provided that the customer has given us the login information to their website, and we have received authorization to make the changes. If your team or the customer is able to make the changes, they can certainly perform that work themselves.

Answered by Jeff Panting, Partner Marketing Manager Boostability
How many backlinks will you create per month?

The work we perform each month depends on the size of the campaign and the competitiveness of the client's industry. Our backlink strategy isn't about quantity but quality and value of the link portfolio. We will create the necessary amount of links to ensure the customer's link portfolio is natural and keeps their keywords moving up in search rankings.

Answered by Jeff Panting, Partner Marketing Manager Boostability
As a partner, can we share blog postings and articles with the customer?

Of course. One of the great features of our reporting dashboard is that it shows each task we complete. You can view and download every piece of content that we create. This is something we take pride in. We show all of our work.

Answered by Jeff Panting, Partner Marketing Manager Boostability
Is your reporting dashboard customized for each partner?

We can customize the color scheme and branding of the dashboard for any of our partners. The structure of the dashboard and the information displayed cannot be customized.

Answered by Jeff Panting, Partner Marketing Manager Boostability
Does the BoostSEO Method works for a SMB in Brazil?

Our SEO strategy works anywhere in the world. Currently we aren't servicing Brazil, but it's something we are preparing for in the future.

Answered by Jeff Panting, Partner Marketing Manager Boostability
I work out of my home and don't have a business address. when it come to "maps" how does this effect interest in my website?

Many of our clients are in the same situation. As long as your business is not dependent on customers being in your home, it will not have a negative impact on your website.

Answered by Jeff Panting, Partner Marketing Manager Boostability
Do we need to request that the Underperforming Keyword Team look at something or do you do it automatically?

There is no need to alert us. LaunchPad monitors every keyword daily and will notify us immediately when a keyword is underperforming.

Answered by Jeff Panting, Partner Marketing Manager Boostability
For content like blogs or articles that point back to the client, do you get approval before posting it?

We do get approval before posting onsite content, but we do not get approval before posting offsite content. The reason is that our offsite content does not talk about the client. Our strategy is to create engaging content about relevant topics and discussions in the client’s industry, not about the individual client. This method produces a higher-quality of backlink that is not seen as ‘spammy’.

Answered by Jeff Panting, Partner Marketing Manager Boostability